Speed of Right

Daimler USA / Jack the Maker

January 2023

Jack the Maker and we were challenged by Daimler Trucks to create a technological solution using brainwave technology. The goal was to create an activation for the SXSW event that would combine stunning trucks with EEG technology. This technology would be activated by electrical signals produced by the brain, similar to what we did in the past, such as the Mercedes IO activation at Web Summit 2021, where participants could race LED cars using their concentration.

Brand Activation
Brain waves
Outdoors
Race

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